Developing a Partnering Strategy and Action Plan Framework for Maximizing Revenue

Assess current or prospective partners to gain insight into their offerings. Create an Action Plan Framework for prioritizing resources, so that you and your partners are focused on making money and achieving an agreed upon set of objectives.

• Assess potential risks for partnerships including culture alignment, competitive issues, along with the “size” and ability for the partners to successfully “scale”.

• Create a core set of joint value propositions or “elevator pitches” to communicate the:
  
  
  • Market Value Proposition - The combined value and strength the partnership delivers in solving the unique business problems for each of its target markets, and why customers should care.
    
    
  • Partner Value Proposition - The value your company brings to your partner, and the value your partner brings to you. The centerpiece for creating and sustaining a High Impact and High Performing partnership is realized when each partner's team, i.e., executives, cross functional departments and field sales is able to embrace and articulate internally and to each other why they are partnering.
    
    
• Implement strategies to strengthen current relationships or to recruit new partners such as selecting new internal champions to support the partnership goals and objectives.

Accelerating Field Engagement

Identify and recruit partner champions from the executive staff and key departments of each partner organization to support the respective field sales organizations to engage and drive deals.

Developing Case Studies and Customer Success Stories

Highlight recent sales and partner wins by collaborating with all stakeholders to develop compelling Case Studies and Customer Success Stories that can be posted to your website and as sales & marketing collateral, etc.

Conducting Feasibility Studies

Provide objective advice to determine if partnering is the right strategy for your business, product or go-to-market idea.

Developing Global Alliances

Assist with development and expansion into other geographies.

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